PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DI MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN
نویسندگان
چکیده
منابع مشابه
The Effect of Electronic Word of Mouth (e-WOM) Advertising on the Sports Customers' Purchase Intention with Emphasis on the Mediator Role of Consumer’s Involvement
The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park e...
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news websites’ design quality plays an important role in retention time and increasing visitors’ motivation in order to maintain loyalty and e-wom. therefore, these websites are trying to achieve this competitive advantage through improving their websites’ design quality. the purpose of this research is to examine the effect of design quality of news websites on e-loyalty and e-wom. this articl...
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ژورنال
عنوان ژورنال: Journal of Management : Small and Medium Enterprises (SMEs)
سال: 2021
ISSN: 2723-469X,2502-2385
DOI: 10.35508/jom.v14i1.3857